Understanding Distribution in Japan: Selling Directly To Retailers
“We do great business with Best Buy in the U.S., so I’m sure stores in Japan like Yamada Denki, Yodobashi Camera, K’s Denki, and Joshin would love to have our products on their shelves.” In our experience, this is only partially true. Retailers like the companies listed may be quite interested in selling your products, but they will rarely be interested in doing business directly with foreign suppliers, so approaching them is almost always a complete waste of time. Here …