Connect With The Right Japanese Distributors, Importers & Agents
We’ve helped 450+ companies sell their products in Japan
Everything from niche B2B, medical, industrial, technical, and scientific products… to all types of consumer goods
If your products are right for the Japanese market, we’ll use our decades of experience… deep network of contacts… and proven 3-step FAST Formula™ to connect you with Japanese distributors and other sales partners who:
✅ Speak English
✅ Know your industry
✅ Have a strong track record of selling products like yours
Struggling to find sales partners in Japan? You're not alone
You need the right partners to succeed in the complex Japanese market, but finding these companies isn’t easy…
❌ Most don’t have English websites, so Google won’t help.
❌ LinkedIn is barely used in Japan, and AI tools aren’t much help for finding potential partners.
❌ There are no reliable online directories of Japanese distributors, importers, and agents.
And even if you can somehow find them, you’ll discover they usually ignore email from someone they don’t know.
Connecting companies with sales partners in Japan is all we do
Hi, I’m Tom Lister.
I’m fluent in Japanese and have over 40 years of experience in the Japanese market.
For the past 20 years, my team and I have focused entirely on connecting non-Japanese companies with the right Japanese distributors, importers, and agents for their products.
✅ Companies of all sizes, from all over the world
✅ Companies selling everything from specialized B2B, medical, industrial, technical, and scientific products to consumer goods of all kinds
✅ Companies both new to Japan and others already in the Japanese market but seeking better results
Avoid the #1 mistake companies make in Japan
I’ve seen it happen time and time again over the last 40 years.
A company new to Japan signs a deal with the first Japanese company that shows interest in their products.
Then, after wasting years with little or no sales in Japan, they start looking for a new distributor — or leave the Japanese market entirely, believing there’s limited demand for their products in Japan.
Ironically, many of these companies would do well in Japan with a better distributor.
This problem is so common that almost half of our clients come to us because they’re unhappy with their current Japanese distributor.
