Looking for Japanese distributors, importers or agents?
Over the last 22 years, we’ve helped 450+ companies connect with the right Japanese distributors, importers & agents — using our database of 23,000+ sales partners — and the relationships to reach them
✅ Companies of all sizes, from all over the world
✅ Companies selling everything from specialized B2B, medical, industrial, technical, and scientific products to all types of consumer goods
✅ Companies new to Japan and many others already in the Japanese market but unhappy with their current distributor
Struggling to find Japanese distributors?
It's not you. It's how Japan works.
You need the right partners to succeed in the complex Japanese market, but finding these companies isn’t easy…
❌ Most don’t have English websites so they don’t show up in Google
❌ LinkedIn is barely used in Japan
❌ ChatGPT can’t help you find them
And even if you can find them, you’ll discover they usually ignore email from someone they don’t know.
That’s where we come in. We know who they are. And because they already know us, your message gets through.
The #1 mistake companies make in Japan
I’ve seen it again and again over the last 40 years.
A company new to Japan signs a deal with the first Japanese firm that shows interest in their products.
Then, after wasting years with little or no sales in Japan, they start looking for a new distributor — or leave the Japanese market entirely, believing there’s limited demand for their products in Japan.
Ironically, many of these companies would do well in Japan with a better distributor.
This problem is so common that almost half of our clients come to us because they’re unhappy with their current Japanese distributor.
Connecting companies with sales partners in Japan is all we do
Hi, I’m Tom Lister.
I’m fluent in Japanese and have over 40 years of experience in the Japanese market.
For the past 22 years, my team and I have focused entirely on connecting non-Japanese companies with the right Japanese distributors, importers, and agents for their products.
We’ve helped 450+ companies do it successfully — both those new to Japan wanting to start with the right distributor, and those wanting to replace their current partner without making any mistakes.
Our database contains over 23,000 Japanese distributors, importers, and agents — giving you real choices, not just whoever showed up first or whoever you happened to find using Google.
And for highly specialized products, we’ve developed techniques for finding niche distributors who aren’t yet in our database and for approaching them in ways that get their interest.
So if Japan is a good fit for your products, we can connect you with sales partners who:
✅ Speak English
✅ Know your industry
✅ Have a strong track record of selling products like yours
