Distribution in Japan Archives

Complete Guide To Selling In Japan For Non-Japanese Companies

There’s a lot of confusing information out there about doing business in Japan. Information from college professors and government bureaucrats who have no real-world experience Information that’s outdated and often just plain wrong Information that only works if you’re a large multinational corporation You won’t find any of that here. Instead, you’ll discover what actually works in Japan, based on 40 years of doing business in Japan and helping more than 400 companies sell their products in the Japanese market. …

Distribution Channels in Japan: Selling Directly To Retailers & B2B Customers In Japan

“We do great business with Best Buy in the U.S., so I’m sure retailers in Japan like Yamada Denki, Yodobashi Camera, K’s Denki, and Joshin would love to do business with us and have our products on their shelves.” In our experience, this is only partially true — these large Japanese retailers might be very interested in selling your products, but they won’t want to do business with you unless you have an office in Japan. Distribution channels in Japan …

Japanese Distributors: The Wrong Ones & The Right Ones To Approach

“Can you find the distributors that our main Japanese competitor uses in Japan and reach out to these companies for us? Our products are much better than theirs, so I’m sure these distributors will want to talk with us.” Approaching Japanese distributors that represent your Japanese competitors We’re often asked by clients to contact the distributors in Japan that their Japanese competitors use. We’re always happy to oblige, but we’ve found that this approach rarely works. This is because one …

Understanding Distribution In Japan: The Kouza System

The Japanese “kouza” (口座 or account) system refers to a traditional method of doing business in Japan, particularly in the retail sector, where retailers only purchase from suppliers who have been screened and approved in advance. In other words, suppliers such as manufacturers and distributors who have an existing “account” with the retailer. Key features of the kouza system include: 1. Exclusive Territories: Retailers are often granted exclusive territories by their suppliers. This means that a particular retailer is the …

Japanese Distributors, Importers, and Agents

There are thousands of Japanese companies importing and distributing non-Japanese products. We’ve worked with clients in dozens of different industries and find that there are typically 20 to 45 companies or more actively importing and distributing foreign products in any given product category. Here are a few examples: “A” is an importer of fashion apparel. The company was founded in 1950 and currently has 190 employees. They are headquartered in Kobe with a sales office in Tokyo to maintain close …

How To Convince Japanese Distributors, Importers & Agents To Sell Your Products

The best Japanese distributors are the most selective This article focuses on how to convince potential Japanese distributors that your product line would be a good addition to the portfolio of products they already carry. It is important that you give this some thought because the best Japanese distributors are usually also the most selective. A quality product and a healthy profit margin won’t be enough to get their interest. You will also need to convince them that you will …

Best Way To Contact Japanese Distributors If You Don’t Speak Japanese

Some “experts” on doing business in Japan say that cold calling Japanese companies doesn’t work. They insist that the only effective way to approach these companies is through a personal introduction. This is nonsense. We’ve contacted hundreds of Japanese distributors on behalf of clients and find most very interested in hearing about products that complement the brands that they are already carrying. This makes sense if you stop to think about it. Any savvy distributor knows that the best way …

How To Evaluate Japanese Distributors, Importers & Agents

Many Japanese distributors, importers, and agents in Japan do not have English-language websites. When trying to determine if a Japanese distributor or other sales partner in Japan is the right fit for your company, it’s easy to ignore companies that don’t have much English on their websites. This is a big mistake. In our experience, there is no relationship between having an English-language site and being an effective distributor. The best distributors are focused on their customers, who are Japanese, …

Do Japanese Distributors, Importers & Agents Speak English?

Do you need a translator or an interpreter to communicate with potential Japanese distributors? Clients often ask whether they’ll have trouble communicating with potential Japanese distributors, importers, and agents, and wonder if they’ll need an interpreter or translator to do business in Japan. In our experience, the use of these language professionals isn’t necessary because distributors that are already importing and distributing foreign products almost always have employees who can speak English. For smaller companies, this is usually the president …

How To Find Distributors, Importers & Agents In Japan

Why is it so hard to find distributors, importers, and agents in Japan using search engines like Google? If you have spent any time at all searching the Internet for potential Japanese distributors, you already know that using Google to find these companies doesn’t work very well. This is because Japanese distributors often do not have English language websites and do not do a good job of marketing themselves outside of Japan. Their primary focus is on their Japanese customers, …