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How Japanese Distributors Of Foreign Products Operate

A common mistake many foreign companies new to Japan make is trying to sell to the large Japanese wholesalers and retailer chains in their industry. Unfortunately these companies are rarely interested in dealing directly with non-Japanese suppliers unless they have an office in Japan. So what the best way to sell your products in Japan? Simple. You go through Japanese distributors specializing in imported products. There are thousands of these distributors and they are typically nimble, highly entrepreneurial companies who …

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